As a teenager, one had little else to worry about other than those dreaded pimples and acne. Back then, though, it seemed like the end of the world, although now we know better. Ah, the joys of growing up…
One of the reasons why many teens find it difficult to combat acne is their lack of patience. Most anti-acne medicines need to be in contact with the affected area for a couple of minutes; however, most teens don’t wait that long.
The makers of Proactiv, one of the best-known anti-acne brands, have now launched a new medication named X Out that is designed for teens. The novelty of this medication lies in the clever use of technology to get teens to allow the medicine to act on the affected area for two minutes.
Each bottle of X out wash in treatment has a QR code on it. If you’re wondering what a QR code is, it stands for “Quick Response” code. You’ve probably seen many print ads with something that looks like a badly-printed image of a highly-pixellated crossword puzzle. When you scan the QR code with a smartphone that has the necessary app, it takes you to the relevant web site.
What the makers of Proactiv are doing is to upload a new video everyday of what they call the “daily distraction”. So each day, when the acne-ridden teen scans the QR code on the bottle of X Out wash in treatment, they get to see a different video that lasts for enough time for the medicine to act.