In another three weeks or so, you can lay your hands on Canon’s EOS 5D Mark III Digital SLR camera. This model is positioned between the Mark II and the higher-end EOS 1DX.
The launch also marks the 25th anniversary of its first EOS camera, the EOS 650 SLR and three EF lenses, which were launched in 1987.
The base camera alone is priced at $3500 (£2330). The EF24 105mm f/4L IS USM zoom lens kit will set you back another $700 (£467).
The EOS 5D Mark III comes packed with lots of good stuff. The heart of the camera is a 22.3 megapixel CMOS full-frame CMOS sensor that works in tandem with the DIGIC 5+ Imaging Processor. Not surprisingly, the result is images of superb clarity. This model also has better weather resistance, a boon for outdoor photographers.
The camera has a High Density Reticular Autofocus system. A built-in headphone jack allows you to monitor audio quite easily.
As you would expect, the EOS 5D Mark III has full HD (1080p) video shooting capability at 24p, 25p and 30p fps. At 720p, you can record HD at 60 and 50 fps. You can also record SD at 30 and 25 fps.
From a post-production perspective also, the Mark III has several advanced features. The new H.264 video compression format simplifies and speeds up post-production work. Video footage from multiple cameras and separate audio recordings can be synchronised together quite easily during post production.