If you’re in the market for a DSLR camera and you’ve been eyeing up the Sigma range, hang fire. The corporation has recently announced that their SD1 camera is going to be rebranded. Not only does it receive a new name – the Sigma SD1 Merrill, it also gets a lower ticket price – lowered by more than six and a half thousand dollars.
Clearly this isn’t an entry level DSLR camera. But for those who want something meatier with far more to offer than the most basic ranges of DSLR cameras, the Sigma SD1 Merrill is going to be like Christmas come early.
The huge slashed price means that instead of paying nearly $10,000 (£6,600) for one of these babies, you’ll pay around $2,300 (£1,530) instead. This is Even below the recommended price, which is about $1,000 (£660) higher.
The reason why the camera was pricey to begin with was because the manufacturing processes were so costly. But since these have been solved the company has been keen to announce the lower price too.
This has got to be great news for anyone who wanted one of these originally, but never had that level of funds to commit to one. Not so good for those who did splash out not so long ago, but the company reckons it will give support to this unfortunate group of people.