PRADA Phone by LG

| December 22, 2011 | Comments

Mobile phones are becoming a fashion statement, which is why it’s not surprising that mobile phone manufacturers are tying up with fashion houses to co-design form factor and sometimes, even more.

LG and PRADA recently launched their PRADA by LG 3.0 mobile phone in London. The phone runs of Android Gingerbread 2.3.7 OS and is expected to be upgrade to Ice Cream Sandwich in the future.

It is powered by a 1 GHz dual-core dual-channel architecture, which improves performance and dual-band Wi-Fi for high-speed internet surfing. At 8.5 mm thick, the phone is remarkably slim. This is thanks to LG’s Floating Mass technology.

The device carries its PRADA name quite proudly on the front, with the design house’s signature Saffiano pattern on the rear. This phone is no slouch in terms of its functional features either. It comes with a 4.3” 800 nit Nova high brightness display and an 8 megapixel autofocus camera.

PRADA’s design input has even pervaded the user interface, which, in this case has black, grey and white icons instead of the standard Gingerbread look and feel. In fact, this is the third phone co-designed by PRADA and LG; the first one came out in 2006, and the second in 2009.

As a fashion house, PRADA is also expected to come out with a line of accessories, starting with a PRADA-branded cradle and Bluetooth headset. In the future, PRADA pouches to carry the phone are also expected to be launched.

This phone is expected to be first available in South Korea sometime in January, although there is a rumour that it will be launched in the UK market in February 2012. There is no indication of price as yet.





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