After years of sticking to the Symbian operating system for its mobile phones, Nokia announced some months ago that it will shift to Windows as its preferred mobile operating system. Nokia has now launched the Lumia 800, which, according to the company’s CEO, is “the first real Windows phone”.
Admittedly, Windows-based phones have not done very well in the past; however, Samsung and HTC do offer Windows phones in addition to Android based phones, so how they react will be interesting.
Nokia, once the most dominant player in the mobile phone business, missed the touchscreen and smartphone wave that began about five years ago, which led to major erosion in market share. The strategic alliance with Microsoft is aimed at regaining market share ceded to Apple’s iPhones and other mobile phones running the Android operating system.
The Lumia 800 comes with a polycarbonate casing and will be available in cyan, magenta and black. It has an 8 megapixel f2.2 camera on the back with dual LED flash and Carl Zeiss wide-angle optics. For those who use their phone as a navigator, Nokia Drive provides turn-by-turn directions with voice guidance.
Nokia Music is preloaded. A new feature called Mix Radio is available, which offers locally-relevant, pre-mixed playlists. No subscription is needed; simply tap the playlist and start listening to music.
Apart from FaceBook integration, Live Tiles and Exchange support, the Lumia offers a sports hub, courtesy Nokia’s tie-up with ESPN. By November, the Lumia will be available in many parts of Western Europe, including the UK, France and Germany. It is priced at $585, pre-subsidies and taxes.
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