Kodak Playfull Waterproof Camera

| October 7, 2011 | Comments

Marketers have always emphasised the need for companies to segment their markets well, so that they can design and sell products that those segments need.

This is just what Kodak has done with its new Playfull waterproof camera. It is somewhat odd that Kodak has chosen to spell its product name with two “l’s” at the end of its name. But perhaps that’s the magic spell that will propel sales.

The Kodak Playfull camera comes in black and white, and is due to be available for shipping by October 28th. It is meant for people who don’t need fancy cameras, and are really only looking for something that will allow them to take reasonably good still pictures (1 megapixel) and video (720 pixel resolution at 30 frames per second) for uploading to social media channels like YouTube and FaceBook. It only has a 2x digital zoom, so make sure your subjects are not too far from you.

The Playfull camera is waterproof to a depth of 10 feet, which means it can take some underwater pictures too. It is dust-proof and can apparently survive a 5 foot drop onto plywood.

In terms of its technical specs, the Kodak Playfull camera has 18MB of internal storage and supports SDHC cards of up to 32 GB. It offers integrated special effects such as sepia tone, black & white, and 1970s film.

It is powered by a lithium battery and comes with a USB port for charging and transferring pictures and video online. The basic version costs $99.95; for US$20 more, you can buy the model with the 4GB card.





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