Misery acquaints a man with strange bedfellows, as Shakespeare so presciently reminded us. It seems the cut-throat world of business does the same. The rapidly-changing and hyper-competitive world of mobile phones is seeing even major players hedge their bets with the mobile operating system.
Ergo, even as Samsung’s Android-powered Galaxy S2 is selling like hot cakes (it has already sold more than 10 million units), the company is soon going to launch the Samsung Omnia W. This new smartphone will run on Mango, the latest version of Microsoft’s mobile operating system.
This makes it an interesting strategy, considering that sales of phones powered by Bada, Samsung’s own proprietary operating system, have belied expectations.
The Omnia W is positioned as a phone that puts people front and centre, thanks to several Microsoft apps that it comes with, including the Windows Phone People Hub. This makes it easy for the Omnia W user to connect easily with social media platforms such as Twitter, LinkedIn, FaceBook and Windows Live.
It is expected that the Omnia W will be launched towards the end of October, in time for the holiday season around the corner. The rollout will begin with Italy, followed by the rest of Europe. Thereafter, it will be sold in the CIS, Latin America, Africa and Asia.
A 3.7” Super AMOLED display delivers rich, bright colours, while the 1.4GHz processor gives it the processing brawn. This smartphone also has a 512MB RAM and 8GB of internal memory.
A 5MP VGA camera means you can use the Omnia W for video calls. And yes, it supports both Wi-Fi and Bluetooth.